TY  - BOOK
AU  - HUTT,MICHAEL D
TI  - B2B MARKETING: A SOUTH-ASIAN PERSPECTIVE 
SN  - 9788131520796
U1  - 658.8 HUT 
PY  - 2014///
CY  - NEW DELHI
PB  - CENGAGE LEARNING 
KW  - MARKETING
KW  - 'Chapter 1 A Business Marketing Perspective Chapter 2 Organizational Buying Behavior Chapter 3 Customer Relationship Management Strategies for Business Markets Chapter 4 Segmenting the Business Market and Estimating Segment Demand Chapter 5 Business Marketing Planning: Strategic Perspectives Chapter 6 Business Marketing Strategies for Global Markets Chapter 7 Managing Products for Business Markets Chapter 8 Managing Innovation and New Industrial Product Development Chapter 9 Managing Services for Business Markets Chapter 10 Managing Business Marketing Channels Chapter 11 Supply Chain Management Chapter 12  Pricing Strategies for Business Markets Chapter 13 Business Marketing Communications: Advertising and Sales Promotion Chapter 14 Business Marketing Communications: Managing the Personal Selling Function Chapter 15 Marketing Performance Measurement Chapter Cases Comprehensive Cases Name Index Subject Index
ER  -