TY  - BOOK
AU  - SAUNDERS,MARK
TI  - RESEARCH METHODS FOR BUSINESS STUDENTS 
SN  - 9788131761045
U1  - 658.0072 SAU 
PY  - 2017///
CY  - NEW DELHI
PB  - PEARSON
KW  - RESEARCH METHODS
KW  - The nature of business and management research and structure of this book Formulating and clarifying the research topic Critically reviewing the literature Understanding research philosophies and approaches Formulating the research design Negotiating access and research ethics Selecting samples Using secondary data Collecting primary data through observation Collecting primary data using semi-structured, in-depth and group interviews Collecting primary data using questionnaires Analysing quantitative data Analysing qualitative data Writing and presenting your project report
ER  -