TY  - BOOK
AU  - ZIKMUND, WILLIAM G
TI  - BUSINESS RESEARCH METHODS
SN  - 9788131520369
U1  - 658.0072,ZIK 
PY  - 2016///
CY  - NEW DELHI
PB  - CENGAGE LEARNING
KW  - MANAGEMENT RESEARCH METHODS
KW  - BEGINNING STAGES OF THE RESEARCH PROCESS, RESEARCH METHODS FOR COLLECTING PRIMARY DATA, MEASUREMENT CONCEPTS, SAMPLING AND FIELDWORK, DATA ANALYSIS AND PRESENTATION, COMPREHENSIVE CASES WITH COMPUTERIZED DATABASES
ER  -