TY  - BOOK
AU  - CHUNAWALLA, S. A
TI  - ADVERTISING : THEORY AND PRACTICE
SN  - 9789352020409
U1  - 6590.1 
PY  - 2015///
CY  - NEW DELHI
PB  - HIMALAYA PUBLISHING HOUSE
KW  - MANAGEMENT
KW  - ADVERTISING AS A TOOL OF COMMUNICATION, EVOLUTION OF ADVERTISING,ROLE OF ADVERTISING, ROLE OF ADVERTISING IN THE MARKETING MIX,BRANDS AND ADVERTISING, BRANDS AND ADVERTISING, KINDS OF ADVERTISING,ADVERTISING AS A CAREER, ECONOMIC ASPECTS OF ADVERTISING, SOCIAL ASPECTS OF ADVERTISING ROLE OF RESEARCH,
ER  -