TY  - BOOK
AU  - GUPTA,C.B.
TI  - MARKETING MANAGEMENT TEXT AND CASES
SN  - 9789351610342
U1  - 658.8.GUP 
PY  - 2015///
CY  - NEW DELHI
PB  - S.CHAND AND SONS
KW  - MNAGEMENT
KW  - NATURE SCOPE AND IMPORTANCE OF MARKETING,MODERN MARKETING CONCEPT,MARKETING ENVIRONMENT AND MARKETING SYSTEM CONSUMER BEHAVIOUR,NEW PRODUCT DEVELOPMENT,PRICE MIX MARKETING OF SERVICES,STRATEGIC MARKETING
ER  -