TY  - BOOK
AU  - PENROSE,JOHN M
TI  - BUSINESS COMMUNICATION FOR MANAGERS: AN ADVANCED APPROACH
SN  - 9788131502211
U1  - 658.45,PEN 
PY  - 2004///
CY  - NEW DELHI
PB  - CENGAGE LEARNING
KW  - MANAGEMENT, OFFICE COMMUNICATION, ENGLISH
KW  - PART 1: INTRODUCTION TO BUSINESS COMMUNICATION FOR MANAGERS Business Communication for Managers Information and Persuasion Advanced Visual Support for Managers PART 2: WRITTEN COMMUNICATION: Brief Messages A Strategic Process for Effective Managerial Writing Writing Direct Messages Writing Indirect Messages Writing Situational Messages PART 3: WRITTEN COMMUNICATION: Expanded Messages The Planning and Writing of Persuasive Proposals Report Writing: From Formal Documentation to Short Summaries Writing Instructions, Documentation, Policies, and Procedures PART 4: ORAL COMMUNICATION The Business Presentation Meeting Management Crisis Management Media Management PART 5: REPORTING CASE ANALYSIS Analyzing a Case and Writing a Case Report Discussing and Presenting a Case Study EMPLOYMENT STRATEGIES FOR CAREER SUCCESS 1. Planning Your Career Path 2. Preparation of a Resume 3. The Online Employment Search 4. Employment Correspondence 5. The Employment Interview
ER  -