TY  - BOOK
AU  - SALVATORE,DOMINICK
TI  - MANAGERIAL ECONOMICS: PRINCIPLES AND WORLDWIDE APPLICATIONS
SN  - 9780198075349
U1  - 658.15,SAL 
PY  - 2015///
CY  - NEW DELHI
PB  - OXFORD HIGHER EDUCATION
KW  - MANAGEMENT
KW  - PART ONE INTRODUCTION CHAPTER 1 THE NATURE AND SCOPE OF MANAGERIAL ECONOMICS CHAPTER 2 OPTIMIZATION TECHNIQUES AND NEW MANAGEMENT TOOLS PART TWO DEMAND ANALYSIS CHAPTER 3 DEMAND THEORY CHAPTER 4 DEMAND ESTIMATION CHAPTER 5 DEMAND FORECASTING PART THREE PRODUCTION AND COST ANALYSIS CHAPTER 6 PRODUCTION THEORY AND ESTIMATION CHAPTER 7 COST THEORY AND ESTIMATION PART FOUR MARKET STRUCTURE AND PRICING PRACTICES CHAPTER 8 MARKET STRUCTURE: PERFECT COMPETITION, MONOPOLY, AND MONOPOLISTIC COMPETITION CHAPTER 9 OLIGOPOLY AND FIRM ARCHITECTURE CHAPTER 10 GAME THEORY AND STRATEGIC BEHAVIOR CHAPTER 11 PRICING PRACTICES PART FIVE REGULATION, RISK ANALYSIS, AND CAPITAL BUDGETING CHAPTER 12 REGULATION AND ANTITRUST: THE ROLE OF GOVERNMENT IN THE ECONOMY CHAPTER 13 RISK ANALYSIS CHAPTER 14 LONG-RUN INVESTMENT DECISIONS: CAPITAL BUDGETING
ER  -