TY  - BOOK
AU  - GUPTA,C.B
TI  - STRATEGIC MANAGEMENT: TEXT AND CASES
SN  - 9789384319342
U1  - 658.4012,GUP 
PY  - 2014///
CY  - NEW DELHI
PB  - S.CHAND
KW  - EXECUTIVE MANAGEMENT
KW  - PART - I CONCEPTUAL FRAMEWORK PART - II STRATEGIC INTENT PART - III STRATEGY FORMULATION PART - IV STRATEGY IMPLEMENTATION PART - V STRATEGY EVALUATION AND CONTROL PART - VI STRATEGIC MANAGEMENT IN SPECIFIED AREAS
ER  -