TY  - BOOK
AU  - CHUNAWALLA, S. A.
TI  - ADVERTISING,SALES AND PROMOTION MANAGEMENT 
SN  - 9789350976647
U1  - 659.1, CHU 
CY  - NEW DELHI 
PB  - HIMALAYA PUBLISHING HOUSE 
KW  - MANAGEMENT
KW  - BASIC CONCEPTS PROMOTION AND COMMUNICATION , FUNDAMENTALS OF ADVERTISING AGENCY, MARKET ANLYSIS SEGMENTATION AND TARGETING, CREATIVITY, CREATIVE STEGY AND COPYWRITING
ER  -