TY  - BOOK
AU  - ETZEL,MICHAEL J.
TI  - MARKETING
SN  - 9780070151567
U1  - 658.8,ETZ 
PY  - 2010///
CY  - NEW DELHI
PB  - TMH
KW  - MARKETING
KW  - PART ONE: NATURE AND SCOPE OF MARKETING 1. THE FIELD OF MARKETING  2. THE DYNAMIC MARKETING ENVIRONMENT  3. GLOBAL MARKETS AND MARKETING  PART TWO: IDENTIFYING AND SELECTING MARKETS 4. CONSUMER MARKETS AND BUYING BEHAVIOR  5. BUSINESS MARKETS AND BUYING BEHAVIOR  6. MARKET SEGMENTATION, TARGETING AND POSITIONING  7. MARKETING RESEARCH AND MARKET INFORMATION  PART THREE: PRODUCT 8. PRODUCT PLANNING AND DEVELOPMENT  9. PRODUCT-MIX STRATEGIES  10. BRANDS, PACKAGING, AND OTHER PRODUCT FEATURES  11. SERVICES MARKETING  PART FOUR: PRICE 12. PRICE DETERMINATION  13. PRICING STRATEGIES  PART FIVE: DISTRIBUTION 14. CHANNELS OF DISTRIBUTION  15. RETAILING  16. WHOLESALING AND PHYSICAL DISTRIBUTION  PART SIX: PROMOTION 17. INTEGRATED MARKETING COMMUNICATIONS  18. PERSONAL SELLING AND SALES MANAGEMENT  19. ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS  PART SEVEN: MANAGING THE MARKETING EFFORT 20. STRATEGIC MARKETING PLANNING  21. MARKETING IMPLEMENTATION AND EVALUATION  22. MARKETING AND THE INFORMATION ECONOMY
ER  -