TY  - BOOK
AU  - KUMAR ARUN 
TI  - MARKETING MANAGEMENT 
SN  - 9788125942597
U1  - 658.8 
PY  - 2012///
CY  - NEW DELHI 
PB  - VIKASH
KW  - MARKETING MANAGEMENT
KW  - THE MARKETER AND HIS MARKETING, FOUNDATIONS OF MARKETING, FUNDAMENTALS, OF MARKETING , MARKETING ENVIRONMENT, MARKETING RESEARCH, CONSUMER BEHAVIOR,SEGMENTATION AND TARGETING, POSITIONING,
ER  -