TY - BOOK AU - MAWSON STEVE TI - THE FUNDAMENTALS OF HOSPITALITY MARKETING SN - 978981252762 U1 - 647.0688,MAW PY - 2004/// CY - NEW DELHI PB - THOMSON KW - MANAGEMENT KW - FINDING OUT WHAT THE CUSTOMER WANTS,DEVELOP THE PRODUCT OR SERVICES TO MATCH CUSTOMERS NEEDS ER -