TY  - BOOK
AU  - SEYBOLD,PATRICA B
TI  - CAPITALISING CUSTOMERS: AN EXECUTIVE GUIDE TO CRM
SN  - 9788125913788
U1  - 330,SEY 
PY  - 2005///
CY  - NEW DELHI
PB  - VIKASH PUBLICATION
KW  - ECONOMICS
ER  -