TY  - BOOK
AU  - MAMORIA C. B.
TI  - PRINCIPLES AND PRACTICE OF MARKETING IN INDIA
SN  - 812250079X
U1  - 658.8958,MAM 
PY  - 2013///
CY  - NEW DELHI 
PB  - KITAB MAHAL 
KW  - MARKETING
KW  -  SETTING FOR MARKETING, EVOLUTION, CLASSIFICATION AND APPROACH OF MARKETING, MARKETING CONCEPT,SYSTEM AND MIX,MARKETING PF MANUFACTURED CONSUMER GOODS
ER  -