TY  - BOOK
AU  - DAVID,FRED R.
TI  - STRATEGIC MANAGEMENT: CONCEPT AND CASES
SN  - 9789332548930
U1  - 658.4012,DAV 
PY  - 2016///
CY  - NEW DELHI
PB  - PEARSON 
KW  - STRATEGIC MANAGEMENT
KW  - I. OVERVIEW OF STRATEGIC MANAGEMENT  1. THE NATURE OF STRATEGIC MANAGEMENT THE COHESION CASE: PEPSICO, INC. — 2013    II. STRATEGY FORMULATION  2. THE BUSINESS VISION AND MISSION 3. THE EXTERNAL ASSESSMENT 4. THE INTERNAL ASSESSMENT 5. STRATEGIES IN ACTION 6. STRATEGY ANALYSIS AND CHOICE   III. STRATEGY IMPLEMENTATION 7. IMPLEMENTING STRATEGIES: MANAGEMENT AND OPERATIONS ISSUES 8. IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES   IV. STRATEGY EVALUATION 9. STRATEGY REVIEW, EVALUATION, AND CONTROL   V. KEY STRATEGIC-MANAGEMENT TOPICS 10. BUSINESS ETHICS/SOCIAL RESPONSIBILITY/ENVIRONMENTAL SUSTAINABILITY 11. GLOBAL/INTERNATIONAL ISSUES   VI. STRATEGIC-MANAGEMENT CASE ANALYSIS  HOW TO PREPARE AND PRESENT A CASE ANALYSIS
ER  -