| 000 | 01299nam a22001697a 4500 | ||
|---|---|---|---|
| 003 | SGT | ||
| 020 | _a9788131520796 | ||
| 082 | _a658.8 HUT | ||
| 100 | _aHUTT,MICHAEL D | ||
| 245 | _aB2B MARKETING: A SOUTH-ASIAN PERSPECTIVE | ||
| 250 | _a11TH | ||
| 260 |
_aNEW DELHI _bCENGAGE LEARNING _c2014 |
||
| 300 | _a522 | ||
| 650 | _aMARKETING | ||
| 653 | _a'Chapter 1 A Business Marketing Perspective Chapter 2 Organizational Buying Behavior Chapter 3 Customer Relationship Management Strategies for Business Markets Chapter 4 Segmenting the Business Market and Estimating Segment Demand Chapter 5 Business Marketing Planning: Strategic Perspectives Chapter 6 Business Marketing Strategies for Global Markets Chapter 7 Managing Products for Business Markets Chapter 8 Managing Innovation and New Industrial Product Development Chapter 9 Managing Services for Business Markets Chapter 10 Managing Business Marketing Channels Chapter 11 Supply Chain Management Chapter 12 Pricing Strategies for Business Markets Chapter 13 Business Marketing Communications: Advertising and Sales Promotion Chapter 14 Business Marketing Communications: Managing the Personal Selling Function Chapter 15 Marketing Performance Measurement Chapter Cases Comprehensive Cases Name Index Subject Index | ||
| 942 |
_2ddc _cFCM _01 |
||
| 999 |
_c10462 _d10462 |
||