000 00955nam a22001697a 4500
003 SGT
020 _a9788131761045
082 _a658.0072 SAU
100 _aSAUNDERS,MARK
245 _aRESEARCH METHODS FOR BUSINESS STUDENTS
250 _a5TH
260 _aNEW DELHI
_bPEARSON
_c2017
300 _a614
650 _aRESEARCH METHODS
653 _aThe nature of business and management research and structure of this book Formulating and clarifying the research topic Critically reviewing the literature Understanding research philosophies and approaches Formulating the research design Negotiating access and research ethics Selecting samples Using secondary data Collecting primary data through observation Collecting primary data using semi-structured, in-depth and group interviews Collecting primary data using questionnaires Analysing quantitative data Analysing qualitative data Writing and presenting your project report
942 _2ddc
_cFCM
_01
999 _c10472
_d10472