000 | 01356nam a22001697a 4500 | ||
---|---|---|---|
003 | SGT | ||
020 | _a9780070151567 | ||
082 | _a658.8,ETZ | ||
100 | _aETZEL,MICHAEL J. | ||
245 | _aMARKETING | ||
250 | _a14TH | ||
260 |
_aNEW DELHI _bTMH _c2010 |
||
300 | _a880 | ||
650 | _aMARKETING | ||
653 | _aPART ONE: NATURE AND SCOPE OF MARKETING 1. THE FIELD OF MARKETING 2. THE DYNAMIC MARKETING ENVIRONMENT 3. GLOBAL MARKETS AND MARKETING PART TWO: IDENTIFYING AND SELECTING MARKETS 4. CONSUMER MARKETS AND BUYING BEHAVIOR 5. BUSINESS MARKETS AND BUYING BEHAVIOR 6. MARKET SEGMENTATION, TARGETING AND POSITIONING 7. MARKETING RESEARCH AND MARKET INFORMATION PART THREE: PRODUCT 8. PRODUCT PLANNING AND DEVELOPMENT 9. PRODUCT-MIX STRATEGIES 10. BRANDS, PACKAGING, AND OTHER PRODUCT FEATURES 11. SERVICES MARKETING PART FOUR: PRICE 12. PRICE DETERMINATION 13. PRICING STRATEGIES PART FIVE: DISTRIBUTION 14. CHANNELS OF DISTRIBUTION 15. RETAILING 16. WHOLESALING AND PHYSICAL DISTRIBUTION PART SIX: PROMOTION 17. INTEGRATED MARKETING COMMUNICATIONS 18. PERSONAL SELLING AND SALES MANAGEMENT 19. ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS PART SEVEN: MANAGING THE MARKETING EFFORT 20. STRATEGIC MARKETING PLANNING 21. MARKETING IMPLEMENTATION AND EVALUATION 22. MARKETING AND THE INFORMATION ECONOMY | ||
942 |
_2ddc _cFCM _02 |
||
999 |
_c9126 _d9126 |