000 | 01711nam a22001697a 4500 | ||
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003 | SGT | ||
020 | _a9788131731017 | ||
082 | _a658.8,KOT | ||
100 | _aKOTLER PHILIP | ||
245 | _aPRINCIPLES OF MARKETING | ||
250 | _a13TH | ||
260 |
_aNEW DELHI _bPEARSON _c2013 |
||
300 | _a514+V. P. | ||
650 | _a MARKETING | ||
653 | _aTABLE OF CONTENT PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 1 MARKETING: CREATING AND CAPTURING CUSTOMER VALUE 2 COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER RELATIONSHIPS PART 2 UNDERSTANDING THE MARKETPLACE AND CONSUMERS 3 ANALYZING THE MARKETING ENVIRONMENT 4 MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS 5 CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR 6 BUSINESS MARKETS AND BUSINESS BUYER BEHAVIOR PART 3 DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MIX 7 CUSTOMER-DRIVEN MARKETING STRATEGY: CREATING VALUE FOR TARGET CUSTOMERS 8 PRODUCTS, SERVICES, AND BRANDS: BUILDING CUSTOMER VALUE 9 NEW-PRODUCT DEVELOPMENT AND PRODUCT LIFE-CYCLE STRATEGIES 10 PRICING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE 11 PRICING STRATEGIES: ADDITIONAL CONSIDERATIONS 12 MARKETING CHANNELS: DELIVERING CUSTOMER VALUE 13 RETAILING AND WHOLESALING 14 COMMUNICATING CUSTOMER VALUE: INTEGRATED MARKETING COMMUNICATIONS STRATEGY 15 ADVERTISING AND PUBLIC RELATIONS 16 PERSONAL SELLING AND SALES PROMOTION 17 DIRECT AND ONLINE MARKETING: BUILDING DIRECT CUSTOMER RELATIONSHIPS PART 4 EXTENDING MARKETING 18 CREATING COMPETITIVE ADVANTAGE 19 THE GLOBAL MARKETPLACE 20 SUSTAINABLE MARKETING: SOCIAL RESPONSIBILITY AND ETHICS APPENDIX 1 MARKETING PLAN APPENDIX 2 MARKETING BY THE NUMBERS APPENDIX 3 CAREERS IN MARKETING | ||
942 |
_2ddc _cFCM _03 |
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999 |
_c9149 _d9149 |