000 | 01370nam a22001577a 4500 | ||
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003 | SGT | ||
020 | _a9788121931687 | ||
082 | _a658.8,RUD | ||
100 | _aRUDANI, R. B. | ||
245 |
_aBASICS OF MARKETING MANAGEMENT _bTHEORY AND PRACTICE |
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260 |
_aNEW DELHI _bS CHAND _c2014 |
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300 | _a468 | ||
650 | _aMARKETING MANAGEMENT | ||
653 | _a. INTRODUCTION TO MARKETING 1 – 42 2. EMERGING ISSUES IN MARKETING 43 – 66 3. MARKETING ENVIRONMENT AND DEMAND FORECASTING 67 – 81 4. CONSUMER BEHAVIOR AND MARKET SEGMENTATION 82 – 119 5. PRODUCT DECISIONS 120 – 152 5.1. PRODUCT-RELATED STRATEGIES 153 – 174 6. PRICING DECISIONS 175 – 189 7. MARKET PROMOTION MIX 190 – 198 7.1. ADVERTISING 199 – 235 7.2. PERSONAL SELLING AND SALES FORCE MANAGEMENT 236 – 262 7.3. SALES PROMOTION 263 – 268 7.4. PUBLICITY AND PUBLIC RELATIONS 269 – 283 8. PHYSICAL DISTRIBUTION AND CHANNEL OF DISTRIBUTION 284 – 305 9. MARKETING INFORMATION SYSTEM AND MARKETING RESEARCH 306 – 341 10. RURAL MARKETING 342 – 357 11. MARKETING OF SERVICES 358 – 264 12. ELEMENTS OF RETAILING 365 – 387 13. INTERNATIONAL MARKETING 388 – 399 14. MARKETING CONTROL 400 – 413 15. ANALYSING COMPETITION 414 – 430 16. CASE STUDY – MARKETING CASES AND ANALYSIS 431 – 448 17. PROJECT REPORT IN MARKETING – PRACTICAL STUDY 449 – 469 BIBLIOGRAPHY | ||
942 |
_2ddc _cFCM _011 |
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999 |
_c9151 _d9151 |