000			01135nam a22001697a 4500
003			SGT
020			_a9789332548930
082			_a658.4012,DAV
100			_aDAVID,FRED R.
245			_aSTRATEGIC MANAGEMENT: CONCEPT AND CASES
250			_a15TH
260			_aNEW DELHI _bPEARSON _c2016
300			_a666
650			_aSTRATEGIC MANAGEMENT
653			_aI. OVERVIEW OF STRATEGIC MANAGEMENT 1. THE NATURE OF STRATEGIC MANAGEMENT THE COHESION CASE: PEPSICO, INC. — 2013 II. STRATEGY FORMULATION 2. THE BUSINESS VISION AND MISSION 3. THE EXTERNAL ASSESSMENT 4. THE INTERNAL ASSESSMENT 5. STRATEGIES IN ACTION 6. STRATEGY ANALYSIS AND CHOICE III. STRATEGY IMPLEMENTATION 7. IMPLEMENTING STRATEGIES: MANAGEMENT AND OPERATIONS ISSUES 8. IMPLEMENTING STRATEGIES: MARKETING, FINANCE/ACCOUNTING, R&D, AND MIS ISSUES IV. STRATEGY EVALUATION 9. STRATEGY REVIEW, EVALUATION, AND CONTROL V. KEY STRATEGIC-MANAGEMENT TOPICS 10. BUSINESS ETHICS/SOCIAL RESPONSIBILITY/ENVIRONMENTAL SUSTAINABILITY 11. GLOBAL/INTERNATIONAL ISSUES VI. STRATEGIC-MANAGEMENT CASE ANALYSIS HOW TO PREPARE AND PRESENT A CASE ANALYSIS
942			_2ddc _cFCM _06
999			_c9860 _d9860