Normal view MARC view ISBD view

CHUNAWALLA, S. A

ADVERTISING THEORY AND PRACTICE - NEW DELHI HIMALAYA PUBLISHING HOUSE 2015 - 398

ISBN: 9789352020409

Subjects--Topical Terms:
MANAGEMENT

Subjects--Index Terms: ADVERTISING AS A TOOL OF COMMUNICATION, EVOLUTION OF ADVERTISING,ROLE OF ADVERTISING, ROLE OF ADVERTISING IN THE MARKETING MIX,BRANDS AND ADVERTISING, BRANDS AND ADVERTISING, KINDS OF ADVERTISING,ADVERTISING AS A CAREER, ECONOMIC ASPECTS OF ADVERTISING, SOCIAL ASPECTS OF ADVERTISING ROLE OF RESEARCH,

Dewey Class. No.: 6590.1