KEAT,PAUL G

MANAGERIAL ECONOMICS: ECONOMICS TOOLS TODAY DECISION MAKERS - 6TH - NEW DELHI PEARSON 2011 - 551

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PRODUCTION

1. INTRODUCTION 2. THE FIRM AND ITS GOALS 3. SUPPLY AND DEMAND 4. DEMAND ELASTICITY 5. DEMAND ESTIMATION AND FORECASTING 6. THE THEORY AND ESTIMATION OF PRODUCTION 7. THE THEORY AND ESTIMATION OF COST 8. PRICING AND OUTPUT DECISIONS: PERFECT COMPETITION AND MONOPOLY 9. PRICING AND OUTPUT DECISIONS: MONOPOLISTIC COMPETITION AND OLIGOPOLY 10. SPECIAL PRICING PRACTICES 11. GAME THEORY AND ASYMMETRIC INFORMATION 12. CAPITAL BUDGETING AND RISK 13. THE MULTINATIONAL CORPORATION AND GLOBALIZATION 14. GOVERNMENT AND INDUSTRY: CHALLENGES AND OPPORTUNITIES FOR TODAY’S MANAGER 15. MACROECONOMICS AND BUSINESS CYCLE THEORY

338.5024658,KEA