MADURA,JEFF

FUNDAMENTALS OF BUSINESS - 1ST - NEW DELHI CENGAGE LEARNING 2007 - 456

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MANAGEMENT

* PART I: BUSINESS ENVIRONMENT 1. PLANNING A BUSINESS. 2. BUSINESS ETHICS AND SOCIAL RESPONSIBILITY 3. ASSESSING ECONOMIC CONDITIONS 4. ASSESSING GLOBAL CONDITIONS * PART II: BUSINESS ENVIRONMENT 5. SELECTING A FORM OF BUSINESS OWNERSHIP 6. ENTREPRENEURSHIP AND BUSINESS PLANNING * PART III: MANAGEMENT 7. MANAGING EFFECTIVELY 8. ORGANIZATIONAL STRUCTURE. 9. IMPROVING PRODUCTIVITY AND QUALITY PART IV: MANAGING EMPLOYEES 10. MOTIVATING EMPLOYEES. 11. HIRING, TRAINING, AND EVALUATING EMPLOYEES * PART V: MARKETING 12. CREATING AND PRICING PRODUCTS 13. DISTRIBUTING PRODUCTS 14. PROMOTING PRODUCTS * PART VI: FINANCIAL MANAGEMENT 15. ACCOUNTING AND FINANCIAL ANALYSIS 16. FINANCING AND MANAGING RISK 17. EXPANDING THE BUSINESS

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