Normal view MARC view ISBD view

B2B MARKETING: A SOUTH-ASIAN PERSPECTIVE (Record no. 10462)

000 -LEADER
fixed length control field	01299nam a22001697a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	SGT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788131520796
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8 HUT
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	HUTT,MICHAEL D
245 ## - TITLE STATEMENT
Title	B2B MARKETING: A SOUTH-ASIAN PERSPECTIVE
250 ## - EDITION STATEMENT
Edition statement	11TH
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	NEW DELHI
Name of publisher, distributor, etc	CENGAGE LEARNING
Year of Publication	2014
300 ## - PAGE DESCRIPTION
No. of Pages	522
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
653 ## - KEYWORDS--INDEX TERM
Keyword term	'Chapter 1 A Business Marketing Perspective Chapter 2 Organizational Buying Behavior Chapter 3 Customer Relationship Management Strategies for Business Markets Chapter 4 Segmenting the Business Market and Estimating Segment Demand Chapter 5 Business Marketing Planning: Strategic Perspectives Chapter 6 Business Marketing Strategies for Global Markets Chapter 7 Managing Products for Business Markets Chapter 8 Managing Innovation and New Industrial Product Development Chapter 9 Managing Services for Business Markets Chapter 10 Managing Business Marketing Channels Chapter 11 Supply Chain Management Chapter 12 Pricing Strategies for Business Markets Chapter 13 Business Marketing Communications: Advertising and Sales Promotion Chapter 14 Business Marketing Communications: Managing the Personal Selling Function Chapter 15 Marketing Performance Measurement Chapter Cases Comprehensive Cases Name Index Subject Index
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	FCM Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
--	1

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent location	Current location	Shelving location	Date acquired	Vendor Name	Cost, normal purchase price	SGTU	Total Checkouts	Full call number	Accession No. (Barcode)	Date last seen	Date last borrowed	Bill Date	Koha item type	Bill Number
					COMMERCE MANAGEMENT	SGT Science & Social Sciences Library	SGT Science & Social Sciences Library	On Display	18/01/2017	INDIAN PUBLISHERS & DISTRIBUTORS	799.00	SGTU	4	658.8 HUT	CM3438	22/03/2023	10/03/2023	20/12/2016	FCM Books	117
				Not For Loan	COMMERCE MANAGEMENT	SGT Science & Social Sciences Library	SGT Science & Social Sciences Library	Reference Book	18/01/2017	INDIAN PUBLISHERS & DISTRIBUTORS	799.00	SGTU		658.8 HUT	CM3439	18/01/2017		20/12/2016	FCM Books	117