MARKETING RESEARCH: AN APPLIED ORIENTATION (Record no. 10468)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01539nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332555693 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 MAL |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA, NARESH K |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING RESEARCH: AN APPLIED ORIENTATION |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 7TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | PEARSON |
| Year of Publication | 2017 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 968 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | PART I Introduction and Early Phases of Marketing Research 1. Introduction to Marketing Research 2. Defining the Marketing Research Problem and Developing an Approach PART II Research Design Formulation 3. Research Design 4. Exploratory Research Design: Secondary Data 5. Exploratory Research Design: Qualitative Research 6. Descriptive Research Design: Survey and Observation 7. Causal Research Design: Experimentation 8. Measurement and Scaling: Fundamentals and Comparative Scaling 9. Measurement and Scaling: Noncomparative Scaling Techniques 10. Questionnaire and Form Design 11. Sampling: Design and Procedures 12. Sampling: Final and Initial Sample Size Determination PART III Data Collection, Preparation, Analysis, and Reporting 13. Fieldwork 14. Data Preparation 15. Frequency Distribution, Cross-Tabulation, and Hypothesis Testing 16. Analysis of Variance and Covariance 17. Correlation and Regression 18. Discriminant and Logit Analysis 19. Factor Analysis 20. Cluster Analysis 21. Multidimensional Scaling and Conjoint Analysis 22. Structural Equation Modeling and Path Analysis 23. Report Preparation and Presentation 24. International Marketing Research |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | FCM Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Bill Date | Koha item type | Bill Number | Date last borrowed |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 18/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 750.00 | SGTU | 658.8 MAL | CM3374 | 18/01/2017 | 20/12/2016 | FCM Books | 117 | |||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 18/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 750.00 | SGTU | 1 | 658.8 MAL | CM3375 | 26/11/2018 | 20/12/2016 | FCM Books | 117 | 14/11/2018 | |||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 18/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 750.00 | SGTU | 658.8 MAL | CM3376 | 18/01/2017 | 20/12/2016 | FCM Books | 117 | |||||||
| Not For Loan | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Reference Book | 18/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 750.00 | SGTU | 658.8 MAL | CM3377 | 18/01/2017 | 20/12/2016 | FCM Books | 117 | ||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 18/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 750.00 | SGTU | 658.8 MAL | CM3378 | 18/01/2017 | 20/12/2016 | FCM Books | 117 |