ADVERTISING AND MEDIA RESEARCH (Record no. 13158)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 00338nam a22001457a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9788189612184 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 384.3 |
| Item number | A06M |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | MALHOTRA, S. K. |
| 245 ## - TITLE STATEMENT | |
| Title | ADVERTISING AND MEDIA RESEARCH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | OMEGA PUBLICATION |
| Year of Publication | 2006 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 264 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MASS COMMUNICATION |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | Books |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| MASS COMMUNICATION | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 29/08/2017 | INDIAN PUBLICATION NEW DELHI | 595.00 | SGTU | 3 | 384.3 A06M | MC471 | 07/03/2020 | 22/02/2020 | 29/04/2017 | Books | 10 | |||||
| MASS COMMUNICATION | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 29/08/2017 | INDIAN PUBLICATION NEW DELHI | 595.00 | SGTU | 1 | 384.3 A06M | MC472 | 23/05/2018 | 16/05/2018 | 29/04/2017 | Books | 10 |