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STRATEGIC BRAND MANAGEMENT (Record no. 17292)

000 -LEADER
fixed length control field	00300nam a22001337a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	SGT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	978-93-325-4220-4
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	746.92
Item number	S13K
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	KELLER, KEVIN LANE
245 ## - TITLE STATEMENT
Title	STRATEGIC BRAND MANAGEMENT
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	INDIA
Name of publisher, distributor, etc	PEARSON
Year of Publication	2013
300 ## - PAGE DESCRIPTION
No. of Pages	586
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
--	1

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Permanent location	Current location	Shelving location	Date acquired	Vendor Name	Cost, normal purchase price	SGTU	Total Checkouts	Full call number	Accession No. (Barcode)	Date last seen	Date last borrowed	Bill Date	Koha item type	Bill Number
					SGT Science & Social Sciences Library	SGT Science & Social Sciences Library	Reference Book	02/04/2019	PANKAJ PUB.	799.00	SGTU	1	746.92 S13K	FF686	26/11/2021	26/11/2021	09/03/2019	Books	4321