| 000 -LEADER |
|---|
| fixed length control field |
00548nam a2200181Ia 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788120312388 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.848 |
| Item number |
ONK |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Onkvisit, Sak |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
International marketing : analysis and strategy |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
3rd . Ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Name of publisher, distributor, etc |
PHI Learning Private Limited |
| Place of publication, distribution, etc |
New Delhi |
| Year of Publication |
2009 |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
750p. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM |
|---|
| Keyword term |
PART ONE OVERVIEW OF WORLD BUSINESS,PART TWO WORLD MARKET ENVIRONMENT,PART THREE PLANNING FOR INTERNATIONAL MARKETING |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Shaw, John J. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
Books |
