| 000 -LEADER |
|---|
| fixed length control field |
01749nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131500293 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.0072,ZIK |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
ZIKMUND,WILLIAM G |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
BUSINESS RESEARCH METHODS |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
7TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
CENGAGE LEARNING |
| Year of Publication |
2003 |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
748 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
BUSINESS RESEARCH, MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM |
|---|
| Keyword term |
CHAPTER 1 THE ROLE OF BUSINESS RESEARCH CHAPTER 2 INFORMATION SYSTEMS AND KNOWLEDGE MANAGEMENT CHAPTER 3 THEORY BUILDING CHAPTER 4 THE BUSINESS RESEARCH PROCESS: AN OVERVIEW CHAPTER 5 THE HUMAN SIDE OF BUSINESS RESEARCH: ORGANIZATIONAL AND ETHICAL ISSUES CHAPTER 6 PROBLEM DEFINITION: THE FOUNDATION OF BUSINESS RESEARCH CHAPTER 7 QUALITATIVE RESEARCH TOOLS CHAPTER 8 SECONDARY DATA RESEARCH IN A DIGITAL AGE CHAPTER 9 SURVEY RESEARCH: AN OVERVIEW CHAPTER 10 SURVEY RESEARCH: COMMUNICATING WITH RESPONDENTS CHAPTER 11 OBSERVATION METHODS CHAPTER 12 EXPERIMENTAL RESEARCH CHAPTER 13 MEASUREMENT AND SCALING CONCEPTS CHAPTER 14 ATTITUDE MEASUREMENT CHAPTER 15 QUESTIONNAIRE DESIGN CHAPTER 16 SAMPLING DESIGNS AND SAMPLING PROCEDURES CHAPTER 17 DETERMINATION OF SAMPLE SIZE: A REVIEW OF STATISTICAL THEORY CHAPTER 18 FIELDWORK CHAPTER 19 EDITING AND CODING: TRANSFORMING RAW DATA INTO INFORMATION CHAPTER 20 BASIC DATA ANALYSIS: DESCRIPTIVE STATISTICS CHAPTER 21 UNIVARIATE STATISTICAL ANALYSIS CHAPTER 22 BIVARIATE STATISTICAL ANALYSIS: DIFFERENCES BETWEEN TWO VARIABLES CHAPTER 23 BIVARIATE STATISTICAL ANALYSIS: MEASURES OF ASSOCIATION CHAPTER 24 MULTIVARIATE STATISTICAL ANALYSIS CHAPTER 25 COMMUNICATING RESEARCH RESULTS: REPORT GENERATION, ORAL PRESENTATION, AND FOLLOW-UP APPENDIX: STATISTICAL TABLES GLOSSARY OF FREQUENTLY USED SYMBOLS GLOSSARY ENDNOTES INDEX |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| -- |
4 |
