| 000 -LEADER |
|---|
| fixed length control field |
01687nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788121916974 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8, PIL |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
PILLAI, R. S. N |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
MODERN MARKETING PRINCIPLES AND PRACTICES |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
S CHAND |
| Year of Publication |
2015 |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
594 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING |
| 653 ## - KEYWORDS--INDEX TERM |
|---|
| Keyword term |
• MARKET AND MARKETING • MODERN MARKETING CONCEPT • MARKETING SYSTEM, MARKETING MIX, MARKETING FUNCTION • BUYING, ASSEMBLING AND SELLING • TRANSPORTATION • STORAGE AND WAREHOUSES • STANDARDRISATION AND GRADING • MARKETING FINANACE • MARKETING RISK • MARKETING INFORMATION AND RESEARCH • MARKETING MANAGEMENT • MARKETING STRATEGY AND PLANNING • MARKETING ENVIRONMENT • MARKET SEGMENTATION • MARKET TARGETING AND POSITIONING • PRODUCT PLANNING • MANAGING THE PRODUCT DEVELOPMENT • PRICING STRATEGY • PRODUCT RELATED STRATEGY • CONSUMER BEHAVIOUR • THE INDIAN CONSUMERS • CONSUMERISM • LAW RELATING TO SALE OF GOODS • THE PROMOTIONAL PROGRAMME • SALES PROMOTION • ADVERTISING • PERSONAL SELLING • SALES ORGANISATION • SALES FORCE MANAGEMENT • CONTROL OF SALES FORCE • SALES FORECAST • REMUNERATION TO SALESMEN • CHANNELS OF DISTRIBUTION—I • CHANNELS OF DISTRIBUTION—II • MARKETING OF CONSUMER GOODS • MARKETING OF INDUSTRIAL GOODS • MARKETING OF SECURITIES • MARKETING OF AGRICULTURAL GOODS • THE MARKETING OF SERVICES • REGULATED MARKETS • ORGANISED MARKETS • COOPERATIVE MARKETING • MARKETING CONTROL • INTERNATIONAL MARKETING • RURAL MARKETING • MARKETING AND SOCIETY • E-BUSINESS • TOTAL QUALITY MANAGEMENT • RECENT TREND IN MARKETING. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
FCM Books |
