MARKETING MANAGEMENT (Record no. 9122)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 02410nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9789332557185 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8,KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | KOTLER, PHILIP |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | PEARSON |
| Year of Publication | 2016 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 121 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | TABLE OF CONTENT PART 1 UNDERSTANDING MARKETING MANAGEMENT CHAPTER 1 DEFINING MARKETING FOR THE NEW REALITIES CHAPTER 2 DEVELOPING MARKETING STRATEGIES AND PLANS CHAPTER 3 CREATING LONG-TERM LOYALTY RELATIONSHIPS PART 2 CAPTURING MARKETING INSIGHTS CHAPTER 4 COLLECTING INFORMATION AND FORECASTING DEMAND CHAPTER 5 CONDUCTING MARKETING RESEARCH PART 3 CONNECTING WITH CUSTOMERS CHAPTER 6 ANALYZING CONSUMER MARKETS CHAPTER 7 ANALYZING BUSINESS MARKETS CHAPTER 8 TAPPING INTO GLOBAL MARKETS PART 4 BUILDING STRONG BRANDS CHAPTER 9 IDENTIFYING MARKET SEGMENTS AND TARGETS CHAPTER 10 CRAFTING THE BRAND POSITIONING CHAPTER 11 CREATING BRAND EQUITY CHAPTER 12 ADDRESSING COMPETITION AND DRIVING GROWTH PART 5 CREATING VALUE CHAPTER 13 SETTING PRODUCT STRATEGY CHAPTER 14 DESIGNING AND MANAGING SERVICES CHAPTER 15 INTRODUCING NEW MARKET OFFERINGS CHAPTER 16 DEVELOPING PRICING STRATEGIES AND PROGRAMS PART 6 COMMUNICATING VALUE CHAPTER 17 DESIGNING AND MANAGING INTEGRATED MARKETING COMMUNICATIONS CHAPTER 18 MANAGING MASS COMMUNICATIONS: ADVERTISING, SALES PROMOTIONS, EVENTS AND EXPERIENCES, AND PUBLIC RELATIONS CHAPTER 19 MANAGING DIGITAL COMMUNICATIONS: ONLINE, SOCIAL MEDIA, AND MOBILE CHAPTER 20 MANAGING PERSONAL COMMUNICATIONS: DIRECT AND DATABASE MARKETING AND PERSONAL SELLING PART 7 DELIVERING VALUE CHAPTER 21 DESIGNING AND MANAGING INTEGRATED MARKETING CHANNELS CHAPTER 22 MANAGING RETAILING, WHOLESALING, AND LOGISTICS PART 8 CONDUCTING MARKETING RESPONSIBLY FOR LONG-TERM SUCCESS CHAPTER 23 MANAGING A HOLISTIC MARKETING ORGANIZATION FOR THE LONG RUN APPENDIX: SONIC MARKETING PLAN AND EXERCISES ENDNOTES GLOSSARY SALIENT FEATURES • IN-TEXT BOXES LIKE MARKETING INSIGHTS AND MARKETING MEMO BOXES PROVIDE VIVID ILLUSTRATIONS OF CHAPTER CONCEPTS USING ACTUAL COMPANIES AND SITUATIONS • ADDRESS TODAY'S ECONOMIC, ENVIRONMENTAL, AND TECHNOLOGICAL CHANGES IN MARKETING • FOUR KEY DIMENSIONS OF HOLISTIC MARKETING—INTERNAL MARKETING, INTEGRATED MARKETING, RELATIONSHIP MARKETING, AND PERFORMANCE MARKETING—ARE WOVEN THROUGHOUT THE TEXT. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 84 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Total Checkouts | Total Renewals | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 899.00 | SGTU | 33 | 4 | 658.8,KOT | CM1651 | 16/01/2024 | 13/01/2024 | FCM Books | 4000 | ||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 899.00 | SGTU | 28 | 658.8,KOT | CM1652 | 21/11/2023 | 09/11/2023 | FCM Books | 4000 | |||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 899.00 | SGTU | 26 | 3 | 658.8,KOT | CM1653 | 13/03/2023 | 23/02/2023 | FCM Books | 4000 | ||||||
| Not For Loan | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Reference Book | 17/06/2016 | KIRTI PRKASHAN | 899.00 | SGTU | 658.8,KOT | CM1654 | 17/06/2016 | FCM Books | 4000 | ||||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 17/06/2016 | KIRTI PRKASHAN | 899.00 | SGTU | 31 | 1 | 658.8,KOT | CM1655 | 16/02/2022 | 25/12/2021 | FCM Books | 4000 | ||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 21/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 899.00 | SGTU | 38 | 658.8,KOT | CM3230 | 27/03/2023 | 13/03/2023 | 20/12/2016 | FCM Books | 117 | ||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 21/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 899.00 | SGTU | 27 | 658.8,KOT | CM3231 | 13/06/2023 | 08/06/2023 | 20/12/2016 | FCM Books | 117 | ||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 21/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 899.00 | SGTU | 20 | 658.8,KOT | CM3232 | 29/03/2023 | 14/03/2023 | 20/12/2016 | FCM Books | 117 | ||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 21/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 899.00 | SGTU | 41 | 658.8,KOT | CM3233 | 18/05/2023 | 12/05/2023 | 20/12/2016 | FCM Books | 117 | ||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 21/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 899.00 | SGTU | 44 | 658.8,KOT | CM3234 | 17/04/2023 | 13/04/2023 | 20/12/2016 | FCM Books | 117 |