| 000 -LEADER |
|---|
| fixed length control field |
01356nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9780070151567 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8,ETZ |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
ETZEL,MICHAEL J. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
MARKETING |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
14TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
TMH |
| Year of Publication |
2010 |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
880 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING |
| 653 ## - KEYWORDS--INDEX TERM |
|---|
| Keyword term |
PART ONE: NATURE AND SCOPE OF MARKETING 1. THE FIELD OF MARKETING 2. THE DYNAMIC MARKETING ENVIRONMENT 3. GLOBAL MARKETS AND MARKETING PART TWO: IDENTIFYING AND SELECTING MARKETS 4. CONSUMER MARKETS AND BUYING BEHAVIOR 5. BUSINESS MARKETS AND BUYING BEHAVIOR 6. MARKET SEGMENTATION, TARGETING AND POSITIONING 7. MARKETING RESEARCH AND MARKET INFORMATION PART THREE: PRODUCT 8. PRODUCT PLANNING AND DEVELOPMENT 9. PRODUCT-MIX STRATEGIES 10. BRANDS, PACKAGING, AND OTHER PRODUCT FEATURES 11. SERVICES MARKETING PART FOUR: PRICE 12. PRICE DETERMINATION 13. PRICING STRATEGIES PART FIVE: DISTRIBUTION 14. CHANNELS OF DISTRIBUTION 15. RETAILING 16. WHOLESALING AND PHYSICAL DISTRIBUTION PART SIX: PROMOTION 17. INTEGRATED MARKETING COMMUNICATIONS 18. PERSONAL SELLING AND SALES MANAGEMENT 19. ADVERTISING, SALES PROMOTION, AND PUBLIC RELATIONS PART SEVEN: MANAGING THE MARKETING EFFORT 20. STRATEGIC MARKETING PLANNING 21. MARKETING IMPLEMENTATION AND EVALUATION 22. MARKETING AND THE INFORMATION ECONOMY |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| -- |
2 |
