MARKETING MANAGEMENT (Record no. 9144)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01798nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9780070144910 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.8 SAX |
| 100 ## - MAIN ENTRY--PERSONAL NAME | |
| Personal name | SAXENA RAJAN |
| 245 ## - TITLE STATEMENT | |
| Title | MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT | |
| Edition statement | 4TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) | |
| Place of publication, distribution, etc | NEW DELHI |
| Name of publisher, distributor, etc | TMH |
| Year of Publication | 2013 |
| 300 ## - PAGE DESCRIPTION | |
| No. of Pages | 263 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name as entry element | MARKETING MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM | |
| Keyword term | PART ONE: THE MARKETING ENVIRONMENT 1. MARKETING MANAGEMENT TODAY 2. THE CUSTOMER 3. THE COMPETITION PART TWO: ASSEMBLING THE MARKETING TOOLBOX 4. MARKETING PLANNING 5. MARKETING RESEARCH AND INFORMATION SYSTEMS 6. CONSUMER BEHAVIOUR 7. ORGANISATIONAL BUYING BEHAVIOUR 8. SEGMENTING AND TARGETING 9. MARKET METRICS AND DEMAND FORECASTING PART THREE: DELIVERING CUSTOMER VALUE 10. PRODUCT MANAGEMENT 11. NEW PRODUCT DECISIONS 12. BRAND DECISIONS 13. PRICING DECISIONS 14. INTEGRATED MARKETING COMMUNICATIONS 15. ADVERTISING MANAGEMENT 16. SALES PROMOTION 17. PERSONAL SELLING 18. MANAGING THE SALES FORCE 19. MANAGING THE DISTRIBUTION FUNCTION 20. RETAIL MANAGEMENT 21. DIRECT MARKETING PART FOUR: CREATING COMPETITIVE ADVANTAGE 22. MARKETING STRATEGY 23. CUSTOMER RELATIONSHIP MANAGEMENT 24. MARKETING ORGANISATION 25. MARKETING PERFORMANCE AND CONTROL PART FIVE: CURRENT ISSUES 26. GLOBAL MARKETING 27. CUSTOMER SERVICE 28. SERVICE MARKETING 29. RURAL MARKETING 30. GREEN MARKETING PART SIX: CASES 1. NANO – A DREAM CAR FOR THE POOR 2. SUNSILK GANG OF GIRLS: HINDUSTAN LEVER LIMITED’S ONLINE SOCIAL NETWORKING INITIATIVE 3. JAGO RE! ONE BILLION PEOPLE 4. FABINDIA – FABRIC OF INDIA 5. NATURAL ICE CREAM 6. WESTERN INDIA LIMITED 7. HLL JUGGERNAUT – THE DILEMMA OF GROWTH 8. SERVICE STANDARDISATION 9. L’OREAL – BUILDING A GLOBAL COSMETIC BRAND 10. AMWAY’S INDIAN NETWORK MARKETING EXPERIENCE |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | |
| Koha item type | FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| -- | 7 |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Collection code | Permanent location | Current location | Shelving location | Date acquired | Vendor Name | Cost, normal purchase price | SGTU | Total Checkouts | Full call number | Accession No. (Barcode) | Date last seen | Date last borrowed | Bill Date | Koha item type | Bill Number |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 20/06/2016 | KIRTI PRKASHAN | 795.00 | SGTU | 17 | 658.8 SAX | CM741 | 26/09/2022 | 12/09/2022 | FCM Books | 2392 | ||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Text Book | 20/06/2016 | KIRTI PRKASHAN | 795.00 | SGTU | 10 | 658.8 SAX | CM742 | 26/04/2023 | 06/04/2023 | FCM Books | 2392 | ||||||
| COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | On Display | 28/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 875.00 | SGTU | 14 | 658.8 SAX | CM3235 | 06/01/2023 | 06/01/2023 | 20/12/2016 | FCM Books | 117 | |||||
| Not For Loan | COMMERCE MANAGEMENT | SGT Science & Social Sciences Library | SGT Science & Social Sciences Library | Reference Book | 28/01/2017 | INDIAN PUBLISHERS & DISTRIBUTORS | 875.00 | SGTU | 5 | 658.8 SAX | CM3236 | 08/11/2017 | 24/10/2017 | 20/12/2016 | FCM Books | 117 |