| 000 -LEADER |
|---|
| fixed length control field |
01711nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131731017 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8,KOT |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
KOTLER PHILIP |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
PRINCIPLES OF MARKETING |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
13TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
PEARSON |
| Year of Publication |
2013 |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
514+V. P. |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING |
| 653 ## - KEYWORDS--INDEX TERM |
|---|
| Keyword term |
TABLE OF CONTENT PART 1 DEFINING MARKETING AND THE MARKETING PROCESS 1 MARKETING: CREATING AND CAPTURING CUSTOMER VALUE 2 COMPANY AND MARKETING STRATEGY: PARTNERING TO BUILD CUSTOMER RELATIONSHIPS PART 2 UNDERSTANDING THE MARKETPLACE AND CONSUMERS 3 ANALYZING THE MARKETING ENVIRONMENT 4 MANAGING MARKETING INFORMATION TO GAIN CUSTOMER INSIGHTS 5 CONSUMER MARKETS AND CONSUMER BUYER BEHAVIOR 6 BUSINESS MARKETS AND BUSINESS BUYER BEHAVIOR PART 3 DESIGNING A CUSTOMER-DRIVEN STRATEGY AND MIX 7 CUSTOMER-DRIVEN MARKETING STRATEGY: CREATING VALUE FOR TARGET CUSTOMERS 8 PRODUCTS, SERVICES, AND BRANDS: BUILDING CUSTOMER VALUE 9 NEW-PRODUCT DEVELOPMENT AND PRODUCT LIFE-CYCLE STRATEGIES 10 PRICING: UNDERSTANDING AND CAPTURING CUSTOMER VALUE 11 PRICING STRATEGIES: ADDITIONAL CONSIDERATIONS 12 MARKETING CHANNELS: DELIVERING CUSTOMER VALUE 13 RETAILING AND WHOLESALING 14 COMMUNICATING CUSTOMER VALUE: INTEGRATED MARKETING COMMUNICATIONS STRATEGY 15 ADVERTISING AND PUBLIC RELATIONS 16 PERSONAL SELLING AND SALES PROMOTION 17 DIRECT AND ONLINE MARKETING: BUILDING DIRECT CUSTOMER RELATIONSHIPS PART 4 EXTENDING MARKETING 18 CREATING COMPETITIVE ADVANTAGE 19 THE GLOBAL MARKETPLACE 20 SUSTAINABLE MARKETING: SOCIAL RESPONSIBILITY AND ETHICS APPENDIX 1 MARKETING PLAN APPENDIX 2 MARKETING BY THE NUMBERS APPENDIX 3 CAREERS IN MARKETING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| -- |
3 |
