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BASICS OF MARKETING MANAGEMENT (Record no. 9151)

000 -LEADER
fixed length control field	01370nam a22001577a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	SGT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	9788121931687
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8,RUD
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	RUDANI, R. B.
245 ## - TITLE STATEMENT
Title	BASICS OF MARKETING MANAGEMENT
Remainder of title	THEORY AND PRACTICE
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	NEW DELHI
Name of publisher, distributor, etc	S CHAND
Year of Publication	2014
300 ## - PAGE DESCRIPTION
No. of Pages	468
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING MANAGEMENT
653 ## - KEYWORDS--INDEX TERM
Keyword term	. INTRODUCTION TO MARKETING 1 – 42 2. EMERGING ISSUES IN MARKETING 43 – 66 3. MARKETING ENVIRONMENT AND DEMAND FORECASTING 67 – 81 4. CONSUMER BEHAVIOR AND MARKET SEGMENTATION 82 – 119 5. PRODUCT DECISIONS 120 – 152 5.1. PRODUCT-RELATED STRATEGIES 153 – 174 6. PRICING DECISIONS 175 – 189 7. MARKET PROMOTION MIX 190 – 198 7.1. ADVERTISING 199 – 235 7.2. PERSONAL SELLING AND SALES FORCE MANAGEMENT 236 – 262 7.3. SALES PROMOTION 263 – 268 7.4. PUBLICITY AND PUBLIC RELATIONS 269 – 283 8. PHYSICAL DISTRIBUTION AND CHANNEL OF DISTRIBUTION 284 – 305 9. MARKETING INFORMATION SYSTEM AND MARKETING RESEARCH 306 – 341 10. RURAL MARKETING 342 – 357 11. MARKETING OF SERVICES 358 – 264 12. ELEMENTS OF RETAILING 365 – 387 13. INTERNATIONAL MARKETING 388 – 399 14. MARKETING CONTROL 400 – 413 15. ANALYSING COMPETITION 414 – 430 16. CASE STUDY – MARKETING CASES AND ANALYSIS 431 – 448 17. PROJECT REPORT IN MARKETING – PRACTICAL STUDY 449 – 469 BIBLIOGRAPHY
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	FCM Books
942 ## - ADDED ENTRY ELEMENTS (KOHA)
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Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent location	Current location	Shelving location	Date acquired	Vendor Name	Cost, normal purchase price	SGTU	Total Checkouts	Full call number	Accession No. (Barcode)	Date last seen	Date last borrowed	Bill Date	Koha item type	Bill Number
					COMMERCE MANAGEMENT	SGT Science & Social Sciences Library	SGT Science & Social Sciences Library	Text Book	20/06/2016	SPARSH BOOK GALLRY	260.00	SGTU	36	658.8,RUD	CM483	13/05/2024	13/05/2024	14/11/2025	FCM Books	1291