| 000 -LEADER |
|---|
| fixed length control field |
00568nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
8122501389 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8,MAM |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
MAMORIA, C. B. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
MARKETING MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
KITAB MAHAL |
| Year of Publication |
1984 |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
828 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING MANAGEMENT |
| 700 ## - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
MARKETING AN OVERVIEW, HISTORICAL PERSPECTIVE OF MARKETING AND APPAROHES TO THE STUDY, MODERN MARKETING CONCEPT,THE MARKETING SYSTEM INCLUDING MARKETING MIX THE MARKETING SYSTEM MARKETING PROCESS AND EXTRA MIC ENVIRON MENTAL FACTORS |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
FCM Books |
