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PRINCIPLES AND PRACTICE OF MARKETING IN INDIA (Record no. 9466)

000 -LEADER
fixed length control field	00503nam a22001577a 4500
003 - CONTROL NUMBER IDENTIFIER
control field	SGT
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number	812250079X
082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number	658.8958,MAM
100 ## - MAIN ENTRY--PERSONAL NAME
Personal name	MAMORIA C. B.
245 ## - TITLE STATEMENT
Title	PRINCIPLES AND PRACTICE OF MARKETING IN INDIA
260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT)
Place of publication, distribution, etc	NEW DELHI
Name of publisher, distributor, etc	KITAB MAHAL
Year of Publication	2013
300 ## - PAGE DESCRIPTION
No. of Pages	916
650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name as entry element	MARKETING
653 ## - KEYWORDS--INDEX TERM
Keyword term	SETTING FOR MARKETING, EVOLUTION, CLASSIFICATION AND APPROACH OF MARKETING, MARKETING CONCEPT,SYSTEM AND MIX,MARKETING PF MANUFACTURED CONSUMER GOODS
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme
Koha item type	FCM Books

Holdings
Withdrawn status	Lost status	Source of classification or shelving scheme	Damaged status	Not for loan	Collection code	Permanent location	Current location	Shelving location	Date acquired	Vendor Name	Cost, normal purchase price	SGTU	Total Checkouts	Full call number	Accession No. (Barcode)	Date last seen	Date last borrowed	Bill Date	Koha item type	Bill Number
					COMMERCE MANAGEMENT	SGT Science & Social Sciences Library	SGT Science & Social Sciences Library	Text Book	04/07/2016	KIRTI PRAKASHAN	350.00	SGTU	4	658.8958,MAM	CM1699	14/12/2018	04/12/2018	08/04/2016	FCM Books	4000
				Not For Loan	COMMERCE MANAGEMENT	SGT Science & Social Sciences Library	SGT Science & Social Sciences Library	Reference Book	04/07/2016	KIRTI PRAKASHAN	350.00	SGTU		658.8958,MAM	CM1700	04/07/2016		08/04/2016	FCM Books	4000