| 000 -LEADER |
|---|
| fixed length control field |
01233nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131518427 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.84,ROS |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
ROSENBLOOM,BERT |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
MARKETING CHANNELS: A MANAGEMENT VIEW |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
8TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
CENGAGE LEARNING |
| Year of Publication |
2013 |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
660 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING |
| 653 ## - KEYWORDS--INDEX TERM |
|---|
| Keyword term |
1. MARKETING CHANNEL CONCEPTS. 2. MARKETING CHANNEL PARTICIPANTS. 3. THE ENVIRONMENT OF MARKETING CHANNELS. 4. BEHAVIORAL PROCESSES IN MARKETING CHANNELS. PART II: DEVELOPING THE MARKETING CHANNEL. 5. STRATEGY IN MARKETING CHANNELS. 6. DESIGNING MARKETING CHANNELS. 7. SELECTING CHANNEL PARTNERS. 8. TARGET MARKETS AND CHANNEL DESIGN STRATEGY. PART III: MANAGING MARKETING CHANNELS. 9. MOTIVATING THE CHANNEL MEMBERS. 10. PRODUCT ISSUES IN CHANNEL MANAGEMENT. 11. PRICING ISSUES IN CHANNEL MANAGEMENT. 12. PROMOTION IN MARKETING CHANNELS. 13. LOGISTICS AND SUPPLY CHAIN MANAGEMENT IN MARKETING CHANNELS. 14. EVALUATING CHANNEL MEMBER PERFORMANCE. PART IV: ADDITIONAL PERSPECTIVES ON MARKETING CHANNELS. 15. ONLINE CHANNEL SYSTEMS AND MANAGEMENT. 16. FRANCHISE MARKETING CHANNELS. 17. MARKETING CHANNELS FOR SERVICES. 18. GLOBAL MARKETING CHANNELS. PART V: CASES. |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
FCM Books |
