MARKETING MANAGEMENT TEXT AND CASES

By: GUPTA,C.BMaterial type: TextTextPublisher: NEW DELHI S.CHAND AND SONS 2015Edition: 16THDescription: V.PISBN: 9789351610342Subject(s): MNAGEMENT | NATURE SCOPE AND IMPORTANCE OF MARKETING,MODERN MARKETING CONCEPT,MARKETING ENVIRONMENT AND MARKETING SYSTEM CONSUMER BEHAVIOUR,NEW PRODUCT DEVELOPMENT,PRICE MIX MARKETING OF SERVICES,STRATEGIC MARKETINGDDC classification: 658.8.GUP
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Item type Current location Call number Status Date due Barcode
FCM Books FCM Books SGT Science & Social Sciences Library
Text Book
658.8.GUP (Browse shelf) Available CM847
FCM Books FCM Books SGT Science & Social Sciences Library
Text Book
658.8.GUP (Browse shelf) Available CM848
FCM Books FCM Books SGT Science & Social Sciences Library
Reference Book
658.8.GUP (Browse shelf) Not For Loan CM846

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