EVENT MARKETING MANAGEMENT
Material type: TextPublisher: NEW DELHI VIKAS 2007Description: 243ISBN: 9788125914495Subject(s): MARKETING MANAGEMENT | PART I: INTRODUCTION TO EVENTS - WHAT ARE EVENTS • WHY EVENTS • KEY ELEMENTS OF EVENTS PART II: EVENT MARKETING - UNDERSTANDING THE EVENT MARKET • CONCEPT OF PRODUCT IN EVENTS • CONCEPT OF PRICING IN EVENTS • CONCEPT OF PROMOTION IN EVENTS PART III: EVENT MANAGEMENT - EVENT MANAGEMENT • STRATEGIC MARKET PLANNING • STRATEGIC ALTERNATIVES FOR GROWTH • EVALUATION OF EVENT PERFORMANCE • APPENDICESDDC classification: 658.8, GAUItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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FCM Books | SGT Science & Social Sciences Library Text Book | COMMERCE MANAGEMENT | 658.8, GAU (Browse shelf) | Available | CM266 |
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