SERVICES MARKETING: TEXT AND CASES
Material type:
TextPublisher: NEW DELHI PEARSON 2008Description: 470ISBN: 9788177586732Subject(s): MANAGEMENT OF MARKETING | FIELD OF SERVICES, NATURE OF SERVICES, SERVICES MARKETING MIX, ADDITIONAL TOOLS, THE SERVICE SYSTEM, SERVICE CUSTOMER BEHAVIOUR, SERVICE VISION STRATEGY, COMPETITIVE DIFFERENTIATION, SERVICE QUALITY, DEMAND AND CAPACITY ALIGNMENT, CUSTOMER RELATIONSHIPSDDC classification: 658.8,VER
| Item type | Current location | Collection | Call number | Status | Date due | Barcode |
|---|---|---|---|---|---|---|
FCM Books
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SGT Science & Social Sciences Library Reference Book | COMMERCE MANAGEMENT | 658.8,VER (Browse shelf) | Not For Loan | CM1236 |
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