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BERMAN,BARRY

RETAIL MANAGEMENT : A STRATEGIC APPROACH - 11TH - NEW DELHI PEARSON 2016 - 652

ISBN: 9788131733769

Subjects--Topical Terms:
RETAIL MANAGEMENT

Subjects--Index Terms: Part 1 An Overview of Strategic Retail Management An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Part 2 Situation Analysis Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part 3 Targeting Customers and Gathering Information Identifying and Understanding Consumers Information Gathering and Processing in Retailing Part 4 Choosing a Store Location Trading-Area Analysis Site Selection Part 5 Managing a Retail Business Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Part 6 Merchandise Management and Pricing Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Part 7 Communicating with the Customer Establishing and Maintaining a Retail Image Promotional Strategy Part 8 Putting It All Together Integrating and Controlling the Retail Strategy

Dewey Class. No.: 658.87 BER