| 000 -LEADER |
|---|
| fixed length control field |
01434nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788131733769 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.87 BER |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
BERMAN,BARRY |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
RETAIL MANAGEMENT : A STRATEGIC APPROACH |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
11TH |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
PEARSON |
| Year of Publication |
2016 |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
652 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
RETAIL MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM |
|---|
| Keyword term |
Part 1 An Overview of Strategic Retail Management An Introduction to Retailing Building and Sustaining Relationships in Retailing Strategic Planning in Retailing Part 2 Situation Analysis Retail Institutions by Ownership Retail Institutions by Store-Based Strategy Mix Web, Nonstore-Based, and Other Forms of Nontraditional Retailing Part 3 Targeting Customers and Gathering Information Identifying and Understanding Consumers Information Gathering and Processing in Retailing Part 4 Choosing a Store Location Trading-Area Analysis Site Selection Part 5 Managing a Retail Business Retail Organization and Human Resource Management Operations Management: Financial Dimensions Operations Management: Operational Dimensions Part 6 Merchandise Management and Pricing Developing Merchandise Plans Implementing Merchandise Plans Financial Merchandise Management Pricing in Retailing Part 7 Communicating with the Customer Establishing and Maintaining a Retail Image Promotional Strategy Part 8 Putting It All Together Integrating and Controlling the Retail Strategy |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| -- |
1 |
