SAUNDERS,MARK
RESEARCH METHODS FOR BUSINESS STUDENTS - 5TH - NEW DELHI PEARSON 2014 - 614
9788131761045
RESEARCH METHODS
The nature of business and management research and structure of this book Formulating and clarifying the research topic Critically reviewing the literature Understanding research philosophies and approaches Formulating the research design Negotiating access and research ethics Selecting samples Using secondary data Collecting primary data through observation Collecting primary data using semi-structured, in-depth and group interviews Collecting primary data using questionnaires Analysing quantitative data Analysing qualitative data Writing and presenting your project report
RESEARCH METHODS FOR BUSINESS STUDENTS - 5TH - NEW DELHI PEARSON 2014 - 614
9788131761045
RESEARCH METHODS
The nature of business and management research and structure of this book Formulating and clarifying the research topic Critically reviewing the literature Understanding research philosophies and approaches Formulating the research design Negotiating access and research ethics Selecting samples Using secondary data Collecting primary data through observation Collecting primary data using semi-structured, in-depth and group interviews Collecting primary data using questionnaires Analysing quantitative data Analysing qualitative data Writing and presenting your project report