RESEARCH METHODS FOR BUSINESS STUDENTS
Material type: TextPublisher: NEW DELHI PEARSON 2014Edition: 5THDescription: 614ISBN: 9788131761045Subject(s): RESEARCH METHODS | The nature of business and management research and structure of this book Formulating and clarifying the research topic Critically reviewing the literature Understanding research philosophies and approaches Formulating the research design Negotiating access and research ethics Selecting samples Using secondary data Collecting primary data through observation Collecting primary data using semi-structured, in-depth and group interviews Collecting primary data using questionnaires Analysing quantitative data Analysing qualitative data Writing and presenting your project reportItem type | Current location | Collection | Call number | Status | Date due | Barcode |
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FCM Books | SGT Science & Social Sciences Library On Display | COMMERCE MANAGEMENT | 650.072 SAU (Browse shelf) | Available | CM3468 |
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