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CHUNAWALLA, S. A.

ADVERTISING,SALES AND PROMOTION MANAGEMENT - NEW DELHI HIMALAYA PUBLISHING HOUSE - 458

ISBN: 9789350976647

Subjects--Topical Terms:
MANAGEMENT

Subjects--Index Terms: BASIC CONCEPTS PROMOTION AND COMMUNICATION , FUNDAMENTALS OF ADVERTISING AGENCY, MARKET ANLYSIS SEGMENTATION AND TARGETING, CREATIVITY, CREATIVE STEGY AND COPYWRITING

Dewey Class. No.: 659.1, CHU