| 000 -LEADER |
|---|
| fixed length control field |
00530nam a22001577a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9789350976647 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
659.1, CHU |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
CHUNAWALLA, S. A. |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
ADVERTISING,SALES AND PROMOTION MANAGEMENT |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
HIMALAYA PUBLISHING HOUSE |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
458 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM |
|---|
| Keyword term |
BASIC CONCEPTS PROMOTION AND COMMUNICATION , FUNDAMENTALS OF ADVERTISING AGENCY, MARKET ANLYSIS SEGMENTATION AND TARGETING, CREATIVITY, CREATIVE STEGY AND COPYWRITING |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
FCM Books |
