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KUMAR ARUN

MARKETING MANAGEMENT - 2ND - NEW DELHI VIKASH 2012 - 942

ISBN: 9788125942597

Subjects--Topical Terms:
MARKETING MANAGEMENT

Subjects--Index Terms: THE MARKETER AND HIS MARKETING, FOUNDATIONS OF MARKETING, FUNDAMENTALS, OF MARKETING , MARKETING ENVIRONMENT, MARKETING RESEARCH, CONSUMER BEHAVIOR,SEGMENTATION AND TARGETING, POSITIONING,

Dewey Class. No.: 658.8