| 000 -LEADER |
|---|
| fixed length control field |
00541nam a22001697a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
SGT |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
9788125942597 |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 ## - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
KUMAR ARUN |
| 245 ## - TITLE STATEMENT |
|---|
| Title |
MARKETING MANAGEMENT |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
2ND |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. (IMPRINT) |
|---|
| Place of publication, distribution, etc |
NEW DELHI |
| Name of publisher, distributor, etc |
VIKASH |
| Year of Publication |
2012 |
| 300 ## - PAGE DESCRIPTION |
|---|
| No. of Pages |
942 |
| 650 ## - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name as entry element |
MARKETING MANAGEMENT |
| 653 ## - KEYWORDS--INDEX TERM |
|---|
| Keyword term |
THE MARKETER AND HIS MARKETING, FOUNDATIONS OF MARKETING, FUNDAMENTALS, OF MARKETING , MARKETING ENVIRONMENT, MARKETING RESEARCH, CONSUMER BEHAVIOR,SEGMENTATION AND TARGETING, POSITIONING, |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
|
| Koha item type |
FCM Books |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| -- |
1 |
